Why I Love KWGrouper.com (Hint: Higher CTR)
Well first I love it cuz it is mine, but really it is a huge time saver. I’ve got a campaign I’ve been running for almost 2 years now that I wanted to give a boost. I didn’t even look at the current keywords I am using. I just put in a seed keywords in google’s keyword tool and came up with about 200 or so keywords. I did this 5 or 6 times for a few various related seed keywords. Then I just pasted them into Keyword Grouper and submited the grouping job. About an hour later it was done. Then I finally looked at my current campaign and copied the two highest performing ads. I had to re-edit the ads after I Imported cuz the kwgrouper application doesn’t let you have a title longer then 25 characters. (I was using {KeyWord:Really Long Title Here} and it wouldn’t take. So I just put “Keyword” in for the title, and then edited the titles of all ads with KeyWord in the new campaign after I imported it into adwords editor.
The Old campaign that produces a steady stream of clicks and revenue’s CTR today on Google is 1.36%, the new KWGrouper campaign’s CTR is at 2.03% so far after just a few hours. On the Search partners it is even better, Old: 0.11% New 0.50%. I’ve looked at the new adgroups and there are a few with a fairly low ctr (less then 1%) and others with 2 digit CTR (10% or higher). After enough data I’ll be trimming any adgroups that aren’t performing and optimize from there.
I really need add the MSN and Yahoo Export to KWGrouper…
You may want to change the KWgrouper link – it’s broken. Replace “/” with “.”.
@Shock, Whoops.. Thanks. Fixed
You need to set up some sort of affiliate program for this HAHA.
I also have some images from the Mac version to send off to you. Just some formatting errors. What email do you want them to?
@kris just use my regular email address.
I just read your pages, DL’d the software and bought some credits. Now I’m adding my keywords and I’ll see how this goes.
I’ll be using this keyword approach up against the current one I run at work and see how your’s works against mine.
Shouldn’t be too hard to beat me out.
Thx John.