John Hasson

In reference to my list of working PPC engines, Neil asked, do you test them from the get go or do you only use them if you get a successful campaign in yahoo/google/msn?

You know, I should start with all of them. But really it depends on the niche or my mood, sometimes a combination of both. For example the most recent campaign I created seemed pretty saturated in the big three. I just wanted to run a small test to get an idea of conversion rate, so I picked a tier 2 engine. Since I know historically that the big three usually convert about twice as well as the 2nd tier engines, I can then make a better decision on my campaign when I go full blast with some base conversion rate statistics.

Tags: PPC, Pay Per Click //