Real CTR Per Ad Postion Data
I like looking @ data. If you read this then this may interest you. All over the internet, you will see the reports of Click Through Rates per ad position: #1 is twice as much as #2 and so on. I figured I’d to a quick SQL query of my data and see where I stood. Here you see the CTR for Yahoo and MSN #1’s are 4% and 3.5% (I guess I fail at google 
). The numbers speak for themselves. I included the impressions so you would get an idea of the statistical accuracy (more impressions = more accurate)
WTF is up with Google you may ask? The past few months I have pretty much ignored google and have been focusing on everyone but them. (Yahoo, MSN, and bunches of other 2nd tier networks — I would like to say that this was mostly so I would be better prepared for my speaking topic (PPC engines that work) at Affiliate Summit East — and that is partially true, but really I just haven’t been working Google over much. Apparently I need to get on the ball. Don’t worry though, Amit will be giving a great presentation on working Google so that topic is going to be covered.
Some interesting things about this data. Some of the really low ranks have a higher CTR then you would think. (See position 25 and 30 on yahoo) Yahoo seems to give you a higher CTR them MSN in general. But to be fair I don’t have the exact same ads in all three ad networks.
CTR Data For A Few Months
[...] thought this was really interested.John Hasson posted this today earlier today. Apparently he pulled his CTR stats from Google, Yahoo, and [...]
Hi John,
Yes, Google is getting tougher and tougher. They’re tightening the quality score with every slap.
Anyhow, have you seen the new Adcenter Desktop Tool? It ROCKS!
I’ll see you at the affiliate summit.
Sincerely,
Amit
I always thought that you do better with keywords that you are #1-#4 at that are less typed words (which cost less,normally) that I normally have a higher click through rate so those are the words I target. I would think thats a way of targeting your audience.