Pay Per Click Is Not The Endgame
I am sitting in the Denver airport at the delta crown room watching N’West and Minn play, but I was thinking about PPC and my plans for the future. Really PPC is not the end game. It is the beginning. There are lots of different ways to gain traffic, PPC is just one of many.
So what is the endgame? In my mind it is a site sustainable by its users. Users come back to your site over and over because you fulfill a need, not because they saw your ad.
Using PPC in a “big plan” site would be a way to get users, but the litmus for the traffic coming to your site will be generating a user that returns on a regular basis. (What do you think many of the places you have been driving PPC traffic to in the first place are doing? 
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In summary, sure… making minisites and sending PPC traffic to it is all fine and dandy, but to move to the next level you need a site that people go to on their own without ads.
I totally agree !
My strategy in the last 10 years was, and still the same, to develop solution for problems and to give them for free (or at least partly free). You build yourself a community that visit your website often. From that point to make money is much easier and most important stable!
I am new to PPC but the thing with PPC that you can find your profit very fast (if you find the right niche).