One Word Change = 148% Increase in Landing Page Conversions
Are you using A/B testing? No = Ur dumb
But its too hard…
No, not really there are a bunch of ways to do split testing. You can make two simliar web pages, send traffic to both and track which on converts more. Easy. What if you want to test a bunch of different changes? Also easy. There are several different resoruces out there for multivariate split testing (yes, they is a real word–i think)
Google’s Website Optimizer is a good free one that is easy to use. (If you aren’t afraid of a tiny bit of html, javascript, css and probably ftp — and who doesn’t love all that? I know I do. )
Anyways here is my little story. I’ve been doing all sorts of split testing on our own internal systems. I decided to give googles’s website optimizer a test. This things is easy to use. So I threw some tests out there.
EASY TO USE IS A BIG DEAL BECAUSE NOW TESTING NEW IDEAS TAKES 10 SECONDS PER IDEA.
It took me about 15 minutes to set everything up and come up with some random changes to text and colors.
Well here is how cool this is:
Fill Out This Form Form More Information On How To Get Your… <– Original
Complete This Form Form To Discover How To Get Your… <– Change – 148% increase in conversions with this little change.
TEST TEST TEST
Seriously, u need to use google website optimizer or something similar to test your landing pages. I’m making more $$ cuz of it. Are you?
Congrats man! You have to love that one!
For those of us that aren’t great with html/javascrip/css, do you have any suggestions for how we can do a/b tests other than the ads we create?
Wow, and that is with the stupid typo. Should be interesting when I test fixing the typo vs leaving it in there.