I Think I Pissed Off One Of My Readers…
Somebody contacted me using that little chat widget on the right with this opening line:
Greetings I have been trying to get into the PPC arena for about a year without much succes constantly getting google slapped and tried a few other PPC source with no real measure of performance can you help
I was kinda busy at the time, so I simply said
Do you have a specific question?
You know what. here is the whole thing, I am in a rush to take all my girls to see High School Musical 3 tonight.
Guest: Greetings I have been trying to get into the PPC arena for about a year without much succes constantly getting google slapped and tried a few other PPC source with no real measure of performance can you help
Me: Do you have a specific question?
Guest: what am i doing wrong or not doing (I know you have no info about me or my site at this time) but would you be willing to look at my site and give you opinion\
My Thoughts: No specific question really.
Me: usually i na case like yours it is not just one thing
Me: *in a
Me: google slaps = stop making crappy sites
Me: biggest thing you need
Me: is tracking
Guest: I’m sure but i have doing this for a year with little return I have bought books and endless searches on the net right now i workwith click bank and already have a site and ads but not sure what else to try
Guest: what “googles” defination of a crappy site
My Thoughts: How can I tell him to “google it” nicely….
Me: that is something you should be able to find out foryourself
Me: by just looking through Adwords Help and FAQ
Me: if you can’t do that then PPC is not something you should be doing
Me: There is no “shortcut” or trick
Me: it is just a matter of hard work
Me: trying and failing a lot
Me: if you are going to ASW I’ll gladly spend a few min glancing @ your stuff to tell you if anything comes to mind
Guest: unfortunitly i’m not but i would be happy to forward my site and maybe an ad for your opinion
My Thoughts: Hmm.. do I really want to mess with this? Ah ha. I can use it as a sorta blog post/site review, that would be worth my time.
Me: can I useit in a blog post
Me: make it public, etc?
Guest: can i send it in an email
Me: I’ll post my reply as a new blog post
Me: that cool?
Guest: yeah that would be great
My Thoughts: Gotta make sure they know what they are getting into.
Me: and your ok with others seing the site and the ad
Me: *seing
My Thoughts: CURSES! I can’t spell crap.
Me: *sEeing
Guest: depends you how bad you rip my site /ad apart
Me: lol
Me: I’ll tell you what I tell everyone
Me: Don’t fall in love with your site or your keywords or youe campaigns
Guest: no really i don’t want to look like an ass even if i am one
Guest: ok i should be chating anyway i will email later today
Me: k
Me: tlak l8r
Guest what… no email from them.
I am glad to answer questions, etc. but something like “why am I not making any money” is way to general for a simple answer. And don’t ask me stuff that you can find out if you just read AdWords FAQs. However, in person at a conference when I am in a good mood, I’ll happily answer stuff like that. 
Hey John,
It’s mighty generous of you to continue offering the real time chat.
Maybe a n00bs PPC FAQ might be good to put up and would probably become your most popular post.
And would become a type of cure-all for duplication and redundancy.
John,
I’m one of those guys who is unsuccessful so far. It does take hard work. I will be successful one day-I really believe that. And thats is the biggest hurdle to get over. Spoon feeding is not the answer. I’m sure there are sites that charge to review a site. If it is really important to get a review then he should pay for it. Thats the cost of business.
You know, there are certainly sites that will charge for that information or service. I have never found any, but I’m sure you can pay someone for it. There’s also the w3c validator site. That will probably help a lot in many cases. Outside of that there’s quit your day job and the black ink project put up by J. Palmer, which answers a lot of his questions (he had a whole article on how to make google love you). I’m fairly sure that after the year that he’s spent doing this, he’s soon to realize that he needs to either start wanting to do research and check/revise his website code and wanting to work on it, or he’ll need to hire someone to do it for him, or he should find something else because it’s not really for him