Adwords Slaps– a good thing
I think I’ve gone through 3 adwords slaps. I’m not talking about not getting a campaign approved or suddenly not getting traffic to crappy MFA sites. I mean a campaign that has been running fine for 6-12 months and suddenly overnight everything stops. Bad quality scores, etc.
These slaps can be a good thing. Each time (in my case) I was able to see what needed to be fixed. Once I fixed it, suddenly the traffic came right back–and every time (so far) the traffic comes back stronger.
Moral: If your campaign is “slapped,” don’t post on forums asking why or get all upset. (Getting upset wont do anything) — Just relax, look at what needs to be fixed and fix it. If you don’t know what is wrong, contact adwords support. If you are *nice* to them they will be very helpful. After you fix it, expect even better return on your investment.
Good advice. Much better than the fear mongering put out by others – http://www.perrymarshall.com/product-review-google-slap/.
That’s what I did after the last slap. The answer was my site does primarily redirect traffic to merchant X which is already being advertised in adwords and they don’t want to have different ads for the same merchant online.
What’s your take on this? What’s your general approach to promote affiliate offers in adwords? It’s obvious that google wants to get rid of affiliates.
Building a list for this kind of offer would work very bad and drive down EPC.
FYI: It’s not a rebill offer and the slapped site came back in the organic SERPs after 3 months of being de-indexed and is now ranking pretty well.
@phrench
I don’t think google is “after affiliates.” They are after things that make them look bad. Lets say there is a deceptive rebill offer, and people buy it after seeing it on google, google looks bad.. The same goes for certain info products, etc.
Don’t sell affiliate products that you would not want your mom, dad, brother, sister, etc. to buy… Don’t push products/services that you wouldn’t want to see people you actually care about using. That alone will save you massive headaches.
There isn’t anything wrong with an info product or a rebill product–just know that a *garbage* info product or a *deceptive* rebill won’t last long.
Thanks for the tip. More legit offers often are more competitive and pay less though.
Haven’t promoted info products so far since I don’t like their Clickbank touch.