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Shredding My Google USB Card

Got this for christmas, it didnt work…

Why I Love KWGrouper.com (Hint: Higher CTR)

Well first I love it cuz it is mine, but really it is a huge time saver. I’ve got a campaign I’ve been running for almost 2 years now that I wanted to give a boost.  I didn’t even look at the current keywords I am using.  I just put in a seed keywords in google’s keyword tool and came up with about 200 or so keywords.  I did this 5 or 6 times for a few various related seed keywords.  Then I just pasted them into Keyword Grouper and submited the grouping job.  About an hour later it was done.  Then I finally looked at my current campaign and copied the two highest performing ads.  I had to re-edit the ads after I Imported cuz the kwgrouper application doesn’t let you have a title longer then 25 characters.  (I was using {KeyWord:Really Long Title Here} and it wouldn’t take.  So I just put “Keyword” in for the title, and then edited the titles of all ads with KeyWord in the new campaign after I imported it into adwords editor.

The Old campaign that produces a steady stream of clicks and revenue’s CTR today on Google is 1.36%, the new KWGrouper campaign’s CTR is at 2.03% so far after just a few hours.  On the Search partners it is even better, Old: 0.11% New 0.50%.  I’ve looked at the new adgroups and there are a few with a fairly low ctr (less then 1%) and others with 2 digit CTR (10% or higher).  After enough data I’ll be trimming any adgroups that aren’t performing and optimize from there.

I really need add the MSN and Yahoo Export to KWGrouper…

I Could Have Gone To The Inauguration

My brother in law had tickets but could not go. If I had not been in Disney land I could have flown him there and gotten in with him. That is all past now :( , but at least I got pictures of the invitation for you.

Free Geo-Targeting Database

Here is the link to the free geo-targeting database that It talked about in my session. http://www.maxmind.com/app/geolitecity. As far as running the demo program, use F5 or hit the green play button on the toolbar.

Links And Code From My Affiliate Summit West 2009 Presentation

Wow, what a crazy session. First my laptop display would not get off of dual monitors.. (mostly because my mac keyboard drivers for windows are borked and FN+F7 doesn’t work– couldn’t find a work around in time). So I had to flip everything around and give the demo with my back to the audience while trying to view the actual screen. Things kinda went down hill… PowerPoint wanted to display the sideshow on the primary display (not the big display hooked up to the projector)… So it was slow going. So we skipped most of the slides and went right to the live demo. My laptop froze… luckily it didn’t freeze till people had seen the actual demo.. whew.. But on reboot it was still dead, so no more slides. The rest of the session was me doing Q&A and the rest of the slides from memory. To make matters even crazier, several people started to leave throughout the beginning of the presentation…. But, those that stayed “got it,” and were very zoned in to what we were talking about regarding automation.

Links:

Considering how bad things started I think it ended very well. People we asking good questions and I could tell a lot of people were excited about what was available to them as far as automating their daily stat downloads and ppc campaign creation.

My Schedule For ASW 09

The last few conferences I had very detailed plans and schedules.  This time around I have things scheduled a little differently

  1. Show up and give my presentation
  2. Maybe get an invite to a few parties
  3. Bum around