Saturday, November 17, 2007

Making Money Online -- Done!

In this experiment I broke just about all of my rules hoping to put something together quick. And you will find that some rules are more important then others.

First rule I broke:
I used a direct to vendor landing page. I fixed that with a cursory website and saw success.

Second rule I broke:
I didn't build a full on site (or mini site) around the offers, I just threw them up on some existing domains I already had other offers on. This affects some offers more then others.

Third rule I broke:
I did a halfway job on my keyword research. I found a winning combination anyways (this is due to a combination of luck and experience).

Fourth rule I broke:
I didn't use ANY of the big three PPC places for traffic.

Results:
Before you see these, note that I actually ran more then three offers but these three are the only offers that got any sort of significant traffic.



This is as of 15 minutes ago. (15 minutes because I kept fighting firefox and blogger on pasting a table from excel. I found a compromise ;) )

Program 1:
It was an offer for long term care insurance information. I think program 1 would do better if I built a full fledge website around it instead of just a landing page AND used a different traffic source. I'm still running it since it is on very low traffic, I may hit something long term. So I am leaving it alone for a while.

Program 2:
This is one of those fill out a form and complete some offers and win a free $500 gift certificate/ipod-xbox/etc offer. It didn't do as well so I just shut it off till I can find some traffic that converts how I like.

Program 3:
This is ALSO one of those fill out a form and complete some offers and win a free $500 gift certificate/ipod-xbox/etc offer. Except the landing page was very different and I was able to tweak the keywords to a winning combination. Then I tweaked the keywords again after looking to see what words weren't performing well and now I am just watching it.

That is it. Find some offers, build websites around. Drive traffic to them and concentrate on ROI. Rinse and repeat.

But wait?! $20 a day isn't much. Yeah but $20 a day * lots of different sites and offers is a lot.

Next up... PPC :)

PS. This was just a small sample. Sometimes I lose a lot more before I find something that works. Usually I lose less then $100 before finding a winning combination (of site, keywords and traffic) or I give up and move on. The most I ever lost before I found a working combination was $750 in the hole; and when I did get it profitable, it was (and still is) only pulling about $4 profit a day. I have 160 days left before that project is in the black :)

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